The inspiration behind "The Soloist" lies in the Zen culture inherent in tea, which is seen as simple and peaceful. This culture, understood as freehand natural scenery and the flow of light, shadow, and color, embodies Chinese wisdom and introversion, but is presented in a form that is both appropriate and exquisite. The design features seven different flavors of tea, each derived from the mountains, forests, and nature, promising to transport the consumer to a peaceful world.
The unique properties of "The Soloist" lie in its embodiment of the fusion of traditional Chinese art and modern aesthetics. The design creates a unique visual style through the ingenious combination of form and meaning. The packaging is made from high-quality art paper, with precise spot color printing and a silver-pressed process. The roundness of chamfering, the flatness and accuracy of every gap, and the strict requirements for all details give this packaging a low-key but excellent quality.
The design is realized using an art paper jar with precise spot color printing and a silver-pressed process. The packaging is designed in a classic and practical jar form with excellent texture art paper. The accurate printing and silver press process lend an elegant and introverted look with extraordinary taste, making it a good choice for gifts and collections.
The project, which belongs to The Soloist Concept Collection, started in May 2020 and was completed in July 2020 in Shanghai. The Soloist Concept Collection is a creative study that aims to express the latest insights into branding, packaging, and related design of different industries in an intuitive way. The Soloist Chinese Tea design faced the challenge of connecting traditional art and modern aesthetics with a concise and charming visual language, and integrating Chinese and Western cultures. The unique visual impression and quality material fully meet the sensory experience of buyers.
In conclusion, Li Dingding's "The Soloist" is a testament to the designer's ability to blend traditional Chinese culture and modern aesthetics. Through the ingenious combination of form and meaning, it creates a unique packaging style that deeply impresses the audience. The unique visual impression and high-quality material experience fully meet the buyers' pursuit. This design, which won the Golden A' Packaging Design Award in 2021, is indeed a harmonious blend of tradition and modernity.
Project Designers: LiDingding
Image Credits: Designer: Li Dingding
Project Team Members: Designer: Li Dingding
Project Name: The Soloist
Project Client: LiDingding